The Plastic Problem

Plastic is not recyclable. It can be incinerated, generating harmful greenhouse gases, or 'downcycled', broken down into smaller and smaller pieces, eaten by fish, and eventually, by us.

Around 69% of aluminum is recycled globally, compared to 14% of 'downcycled' plastic, with over 12 million tons dumped in our oceans every year.

Aluminum also has the highest scrap value of any packaging material further driving collection and recycling. In South East Asia and, specifically our home country of Vietnam, aluminum recycling rates are estimated to exceed 90%.

Real Circularity Can Create Real Change

Real circularity is an approach forward-looking companies and people take to design in which raw materials, components, and finished products lose as little of their value as they are used and, eventually, recycled and reused. From aluminum cans, to airplanes, to health, and housing, industry is relooking at how to close the loop and ensure products and services minimize impacts to the environment, maximize social value, and are measured and stewarded in a holistic way through governance.

Environmental, social, and governance (ESG) is a fast increasing requirement from retail consumers, hotel guests, employees, investors, governments, and stakeholders of every level.

Groups like the International Sustainability Standards Board and Real Circularly Coalition help provide frameworks and playbooks for organizations to move from outdated linear thinking to circular thinking.

At beWater™ we align our real circularity goals with our strategic partner, Ball Corporation, to ensure every product we develop is a circular as possible, often in challenging situations - nothing is every perfect, but we're making important strides, like establishing nationwide collection and recycling infrastructures with free and easy booking online to ensure all of our products can be recycled and reused.

Real circularity means taking a total life cycle view of products and working closely with industry, government, NGO partners, B2B and B2C customer partners, and even competitors to become force amplifiers to advance the circular economy.

Independently accredited partners, like Ball Corporation, Sherwin-Williams, Vietnam's Ministry Of Natural Resources & Environment (MONRE), the Vietnam Eco-Friendly Products Manufacturer Association (EPMA) are taking the lead in implementing meaning policies and procedures that are already yielding real results.

Only by through collaboration can we achieve real circularity:

  • Designing fully circular products
  • Working to dramatically improve recycling rates
  • Supporting extended producer responsibility policies and collection / return systems
  • Innovating collection systems that are both convenient for consumers and low cost to operate
  • Investing in green infrastructure to increase recycling beyond just collection
  • Educating consumers on what it means to be truly circular
  • Transparently and accurately measuring the impact of our products

Together with our key customers, including Accor Planet 21, InterContinental Hotel Group Green Engage™, Hyatt World Of Care, and Rosewood Hotel's Verdes® Responsibilities, plus community outreach and engagement, all certified with independent groups, like Eunomia, we're seeing meaningful change happening now on our way towards a plastic-free future.

The Benefits Of Aluminum Cans

  • Cans are 100% recyclable and can be recycled infinitely with no loss of quality, making them the most environmentally-friendly and lowest carbon footprint packaging format. beWater™ carries the Metal Recycles Forever™ endorsement from Metal Packaging Europe, an organization dedicated to enabling the circular economy through use of metals that can be recycled infinitely.
  • Aluminum cans are the world's most recycled packaging container with a 71% global recycling rate and over 90% recycling rate in Vietnam.
  • 75% of all aluminum ever produced is still in use today, helping offset the impact of creating virgin aluminum.
  • Cans have the highest scrap value of any packaging material, subsidizing their collection and recycling.
  • Cans are easy to sort and recycle using and existing, well-established network with empty can pickup scheduling from the beWater™ website.
  • Cans can be recycled and back on shelf in 60 days.
  • Cans are stackable and have a high cubic efficiency, making them cost-effective and environmentally-friendly to transport.
  • Cans are lightweight, unbreakable and provide superior product protection.
  • Cans chill faster, lowering energy needed to cool beverages.

A Nationwide Recycling Network

Recycling only works if the cans come back.

Taking a life cycle view of our products and working closely with Ball Corporation, our wholesale customers, and local aluminium scrap collectors, we have created an ecosystem that makes it easy for both end-consumers and wholesale customers to recycle not just beWater cans, but any aluminium cans.


We work with wholesale customers to educate and involve guests in the recycling experience, for example, by providing dual trash bins in hotel rooms for easy scrap separation.


We've developed a network of aluminium scrap collectors from large companies to 'mom & pop' and individuals to pickup empty cans. This ensures an easy process for wholesale customers and supports existing local scrap collection businesses, many of whom rely on the revenue they get from the high scrap value of aluminium.


We built an online system to manage our collection network partners and provide an easy way for wholesale customers to book an empty can pickup from our website.

Partnering With The World's Largest Can Manufacturer

Already pioneers in bringing craft beer to the Vietnamese market in aluminum cans, we worked with our strategic partner Ball Corporation to develop and launch beWater™ Pure in less than six months at the world-famous Epizode Music Festival on Phu Quoc Island, Vietnam.

“With aluminum packaging we take a life cycle view. As a monomaterial it can be easily sorted and reused an infinite number of times without losing quality. Aluminum retains its value throughout the recycling process and can be kept in circulation indefinitely without becoming waste and ending up in the ocean or landfills.”

-Bjoern Kulmann, Sustainability Director at Ball Corporation

beWater™ Is The Official Of Water Vietnam's Ministry Of Natural Resources & Environment

We're extremely proud to be the official water the Vietnamese National Government through the Ministry Of Natural Resources And Environment and the country regulates the elimination of all single-use plastics by 2025.

Join us as we work together for a plastic-free future.